Project Chromology by MSO: Translating Nat Bowen’s Chromatic Art onto the McLaren 750S

A collaboration rooted in chromology

Nat Bowen’s artistic practice examines how colour influences perception, mood, and personal expression. Her resin pieces are defined by layered translucency, emotional depth, and soft gradients. All qualities that translate naturally to the sculpted geometry of the 750S.

Working directly with MSO designers and paint specialists, Bowen helped reinterpret these principles into an automotive context, where color becomes dynamic and dimensional rather than static.

“Colour is emotion – it’s how we express who we are and how we connect with the world around us.”
— Nat Bowen, British Abstract Artist

Through this collaboration, the 750S becomes a physical extension of Bowen’s chromatic philosophy: colour not as ornamentation, but as a form of identity.

MSO’s chromatic layered finish

Created specifically for Project Chromology, Chromatic Layered Finish represents a new direction for MSO paint innovation. Its key attributes include:

• Multiple translucent layers that build depth and gradual tonal movement
• Light-reactive colour shifts, revealing variation depending on angle and environment
• Raised surface texturing introduced for the first time by MSO, echoing the dimensional feel of Bowen’s resin artworks

This approach transforms the 750S into a kinetic surface, where colour evolves with light and motion.

Bespoke palettes with emotional profiles

Each Project Chromology 750S is individually commissioned, receiving a palette designed around a specific emotional profile. Ranging from calm and introspective tones to bold, high-energy compositions, each palette uses the Chromatic Layered Finish to create visual identity through depth and controlled translucency.

MSO integrates the primary tone of each palette into key vehicle elements, ensuring the color narrative is consistent across surfaces, details, and design accents.

To accompany each commission, Nat Bowen creates a dedicated artwork based on the same chromatic theme and emotional profile. This provides owners with a physical interpretation of their palette beyond the car itself, reinforcing the link between automotive design and contemporary art.

24-Carat gold-plated badging

Project Chromology introduces MSO’s first hallmarked 24-carat gold-plated badges on the 750S. Applied to the front, sides, and rear of each commission, the front badge also includes a backing plate matched precisely to the central hue of the car’s palette. This ensures the chromatic identity extends even into the smallest details.

A Fusion of Art, Psychology, and MSO Craftsmanship

A dedicated MSO presentation video offers a closer look at how Project Chromology was developed, detailing the collaboration with Nat Bowen and the creation of the Chromatic Layered Finish: