Japan Red

Japan Red, previously known as Electric Red, is a relatively rare BMW color primarily seen on the E46 3 Series, where it is often mistaken for Imola Red, which was the standard red option on the E46 M3. Japan Red also appeared in very limited numbers as a BMW Individual option on later models, including the E92 M3, further adding to its rarity and appeal among enthusiasts.

It features a bright, highly saturated red tone (arguably one of the most saturated reds in BMW’s catalog) without any metallic or pearlescent effects. This gives it a clean, almost flat finish that accentuates body lines in a more classic, understated way. Despite (or perhaps because of) its bold appearance, it remained a niche choice, making it all the more desirable today.