Grabber Orange

Grabber Orange is one of Ford’s most iconic heritage colours, introduced as part of the brand’s bold “Grabber” colour palette for the 1970 model year. It was famously used in Ford’s official 1970 Mustang advertising campaign, where its high-impact, saturated orange tone perfectly captured the youthful, performance-driven image Ford wanted to project at the height of the muscle car era.

The color is a bright, solid orange with no metallic flake, designed to stand out dramatically both on the road and in print advertising. Grabber Orange became closely associated with high-performance Mustang variants of the early 1970s, reinforcing Ford’s motorsport and street-performance identity during that period.

Over the decades, Grabber Orange has remained a reference point in Ford’s colour history and has been revived multiple times on modern performance models as a direct nod to its muscle-car roots. Today, it is widely recognised as one of the definitive Ford Motorsports colors, instantly evoking the brand’s late-1960s and early-1970s golden era.