Fire Red

Fire Red is a new BMW color introduced in late 2023 as a new standard range paint option, first seen on models like the X2 and i5 / 5 Series and later on various other models as well.

It's a slightly confusing color seeing as BMW has already offered a Fire Red in the past with the difference being that that was a non-metallic color and sits more on the orange side of the red spectrum, compared to the deep red of Fire Red Metallic. That color is still available as an Individual paint option today as Fire Red II.
Secondly, for the North American market the color has a different name as it's known there as Vegas Red. If you ask us they'd have been better of calling it Vegas Red for all markets to prevent any confusion.

It's a saturated deep red metallic with a nice bronzy / gold metallic flake.